At the Clerkenwell Design Week in London (24-26 May 2011) Jaguar is showcasing a bespoke art installation that illustrates the design development of the C-X75 Concept.
The installation reveals insights into the car design process through eight ‘windows’ each measuring two metres wide.Starting with inspiration, the journey includes creating sketchwork, material choice and sculpting full-size clay models created for the C-X75 Concept.
It is revealed that for that in the early design phase of a new car, approximately five hundred sketches are pencilled before a single theme is decided upon.
Also on display are a selection of Jaguar’s current range of cars; the XFR, XKR-S and XJ Supersport. The company’s stands are located in the Farmiloe Building.
Hugo Nightingale, Senior Designer, Jaguar Cars, said: “We want to explain to people the art of creating a car. In some companies car design is a technical, cold process. At Jaguar it is about emotion, artistry and craftsmanship.”
“Clerkenwell Design Week is the perfect environment for us to present the C-X75 to the design world and explain how its existence was founded on a desire to continue Jaguar’s design philosophy of flowing lines, purity of form and bespoke luxury for years to come.”On the C-X75 Ian Callum, Design Director, Jaguar Cars, commented, “The C-X75 is everything a Jaguar should be.
“It possesses remarkable poise and grace yet at the same time has the excitement and potency of a true supercar. You could argue this is as close to a pure art form as a concept car can get.”
For free entry register at www.clerkenwelldesignweek.com.
